When you think of Apple, images, ideas and emotions probably immediately come to mind. Technology. Smooth. Money. Different. Computers. Phone (s. Steve Jobs. A black turtleneck. An apple with a small slice removed. The reason it's easy to employee contact list picture things from Apple when you hear their name is that they're extremely branded. For decades , Apple has developed and strengthened a brand image that is easy to employee contact list identify and remember. Apple has always appreciated the importance of brand consistency, and here are a few reasons why your business should do the same. The importance of brand consistency As Amazon CEO Jeff Bezos said, a "brand is what people say about you when you're not in the room."
A brand is a person's split-second opinion of an organization. It represents the overall identity of an organization and impacts the way people think, speak and interact with that organization. To build a strong brand that means and says the same thing to employee contact list many people, it must be memorable and recognizable, and most importantly - consistent. Here are a few reasons that show the importance of brand consistency. It makes you look authentic. A consistent brand message means that an organization knows who it is and is committed to employee contact list representing that identity.
A company with a clear brand identity is authentic because it does not deviate from its core values and positioning. It builds authority for your brand. An organization with a consistent brand image also comes across as more professional and authoritative. When a company sticks to employee contact list the same standards, messages, and identity, customers begin to employee contact list associate them closely with an industry or domain. This develops the value of brand expertise and authority. It builds trust. Authenticity and authority gained through consistent branding makes a business more trustworthy. Customers see that the brand is trustworthy and trustworthy.