While you're digging into your SEO metrics, you can easily write down your content marketing data as well. Or maybe you're approaching your content audit from a slightly different perspective. Either way, clarifying your intentions upfront can streamline the process and minimize extra effort. Know why you 're doing it before you start doing it . Read more: How (and why) to conduct an effective blog post audit What resources are available for content audits? A good content audit is a time-consuming process.
If you are currently overwhelmed whatsapp database with other priorities, embarking on such a large project may not be the best use of your time or energy. If you can't spend the right resources on it, it's better to wait until you can. However, if you need to run your project, be aware that you have options. Instead of doing the entire audit process yourself, delegate some of the data collection procedures to another employee within your organization or to an outsourced worker hired through a site like Guru or Upwork . A step-by-step guide to conducting a content audit
And you can always choose to complete only a small section of the audit or pay for tools that help automate parts of the investigation process (the days of manually sifting through everything yourself are over! ). More on this later. What do you want from a content audit? Before you begin, clarify why you are conducting a content audit in the first place. If you don't want to take any action based on the data generated by the audit, we recommend skipping the process entirely. Auditing for audit's sake is a waste of time and resources. Any of the following are potential content audit goals: There may be others who are not on this list and may have multiple things in mind when going through it.