That being said, 49% of mobile users expect a page to load within 10 seconds. 19% of mobile users will abandon a site if it takes more than five seconds to load. If your goal is to create a frictionless experience for your mobile users, fast load times are your friend. To check your mobile charging time for specific mobile devices, click here. For tips on improving your mobile load times, click here. Advertising Continue reading below 2. Mobile friendliness There are several ways to assess your site's mobile-friendliness. If you're worried about the fallout from Mobilegeddon, you can see how Google views your site's mobile-friendliness here. However, mobile friendliness isn't just about pleasing Google bots. If you really want to know if your site is easy to use on mobile, ask people to test your site.
Talk to friends, family members, or fax list colleagues who have never used the site before and ask them to do specific things on your site, the kinds of things you want your potential customers to do. Then tell them about the experience. Are there any issues, missing pieces or frustrating aspects on your site? A little feedback from users can go a long way to improving your mobile experience. Paid search Organic results may not be the only way people can find you in their local searches. If you advertise on or other paid search platforms, you should also optimize your local paid search strategy. Advertising Continue reading below There are three main things to consider: 1. Are your ads local? One of the easiest ways to improve the performance of your local paid search ads is to include local elements in your advertising content.
For example, if I'm in Austin, TX, and my electrical system goes up in smoke, I might search electrician near me on my phone. electrician-near-me Unfortunately, an ad like this does little to address my urgent need for an electrician. Of course the ad says I can get local offers from electricians, but I have to enter my postcode only to get offers. I need help now! Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of . Why is there such a debate? Well, often people get hooked on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may or may not be used), and competing theories (everyone has an opinion based on something they have heard or read).