In August 2015, WeChat Reading was officially launched. It is a mobile reading product based on the WeChat relationship chain. It began to focus on more "serious" literature, reading, and learning, mainly for users who just need reading. With the iterations and updates in the past few years, WeChat Reading has added the function of listening to books, and added comics and high-quality public account articles to the book category, attracting and expanding the user base from different levels.
Different from other reading software, WeChat reading allows users to have a relatively familiar social environment when they use the country email list software for the first time through the WeChat relationship chain. Through reading time ranking, sharing ideas under lines, publishing book reviews, reading teams, etc., a UGC community has been established, focusing on socializing with acquaintances and supplemented by socializing with strangers. Through the positioning of "social + reading", users are more sticky. Strong, active longer.
2.2 Analysis of Mobile Reading Market
According to the chart, it can be seen that the mobile reading market is still on the rise, but the total number of users has not increased significantly, basically maintaining at around 590 million. In March 2020, due to the epidemic, there was a short-term growth, and then gradually fall back. At present, the penetration rate of the Internet has reached 70.4%, of which the penetration rate of the sinking market is 55.9%. The elderly users over 60 are the main group of non-netizens. Therefore, the growth of new Internet users in the future will mainly come from the sinking market and the growing age. Children, the growth of Internet users will gradually slow down in the future.
The author believes that the user growth of WeChat reading in the future can be divided into three directions:
From the above table it can be seen that:
In terms of core business, WeChat reading, palm reading, and QQ reading have more comprehensive data types. The difference is that WeChat reading provides unique public account content.
Palm reading and QQ reading are mainly based on a large number of online works, while Netease Snail Reading started late, and currently only has the reading copyright of published books.
In terms of business model, there are many ways of monetization of Palm Reader. Palm Reader has been online for a long time and has a large user base. In addition to the common monetization methods, there are also two monetization methods: listening