Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network." Increasingly, mobile marketers are shifting from pushing content to the consumer to a new model which is more interactive and engages with the consumer in an interesting or meaningful way.
There are many advertising methods which fall under the category of mobile marketing: * Mobile Web Marketing * Location Based Services * SMS email list (short message service) * MMS (multimedia message service) * In-Game Marketing What Other Types Of Advertisements And Mobile Marketing Definitions Do You Need To Know To Succeed? Mobile web marketing consists of serving advertisements on websites specifically designed for mobile devices.
This is a very common form of mobile advertisements and has been steadily growing. Many people access the internet through their smartphones and these phones do not usually have a full-scale browser to view the webpages. In order to accommodate this, the owners of the websites create customized versions of their webpages which are specifically suited to being viewed in the browsers of mobile phones. Since these pages are not the same as the regular webpages, new advertisements are provided for them.