You're the expert hosted on someone's site here, so you have to be exceptional and prove your worth. For example, if you're writing for Business Insider, you don't want to be a conversationalist. Instead, you need to tailor your voice (and your content) to the average Business Insider reader. We are talking about professionals. Advertising Continue reading below They want something tech-savvy, statistically driven, and strong. You need to look professional, avoid cliches and slang, and almost come across as a presentation.
You can always add your personality, but you must respect the upbringing and expectations of the site reader. Now, if you were writing for image masking service The Huffington Post, the world is your creative oyster. Sure, you can be more conversational, you can add a few cute phrases, but you still need to provide something detailed and useful for their readers. Tips to give more courage to your work Look for statistics to back up your claims. Make sure they have high domain authority and that you post stats from the source - not someone discussing that source.
Don't assume the reader is a novice. If you're writing for a more advanced website, their readers already know most of the basics. Dig beyond these and get into the essential details they need. Have an idea, then separate it further. There is no subject that cannot be further separated. Look what I'm doing here about guest posting! Did you think it was a simple topic? 2. Focus on list-style posts A list post can help make your content easier to digest. Even for an advanced website, people don't have time to go through paragraphs of content.