Huang Youcan in "Operation Light" is leveraged thinking. In the book, he shared his experience of using leveraged thinking to analyze problems, and even applied leveraged thinking executive email list to In managing himself, he found the leverage point of "writing articles", leveraging more resources and opportunities to focus on him. Therefore, leveraged thinking is one of the key and necessary thinking for operators to advance in the workplace, and it is executive email list very important for operators to cultivate leveraged thinking. 3. Case Study: How to Use Leveraged Thinking 1. Event operation: the leverage point of poster fission In the past three years.
Fission activities have been on fire, and when operators mention doing activities, they will inevitably start in the form of fission. This method has been tried and tested, and the effect is executive email list very obvious. The fission activity has been improved many times, and the current process has been relatively fixed. Generally, the user generates an exclusive poster - invites friends to follow the public account - the number of friends who executive email list follow the standard reaches the standard to issue gifts. The process of these activities is similar, so why do some activities become common cases and some have general effects?
After analyzing some successful cases, it is found that there are three leverage points that generally affect the effect of fission: pain point description copy, welfare, and authoritative executive email list testimony. Pain point copywriting: It is the copywriting that describes the user's pain point on the poster and attracts the user to scan the code. This copywriting needs to grasp the user's fear, acquisition and pleasure, deeply reveal the user's inner pain point, and highlight the sense of efficiency, scarcity and authority. and low threshold. Whether this copy is good or not directly executive email list affects the scanning rate of users; Attractiveness of benefits: Whether the things obtained by scanning the code are attractive enough.