For example, if it's a consumer-facing website, your blog post should be something a consumer would want to read. Know the type of content they accept. These can be list articles, tips, case studies, and more. Find out who is already blogging on the website. Then search for their websites. Read the guidelines before submitting your pitch. Ignoring the guidelines displayed on their site will result in an automatic 'deletion' of your email. Don't be generic with your approach.
Be relevant, fun and conversational ghost mannequin effect with the person you are approaching - be yourself! Tell the company about yourself, your blog and your product. Give them an overview, so they know who they're working with. Advertising Continue reading below Writing winning guest blogs Congratulation. You wrote a pitch and it was accepted. You haven't picked up yet. Now comes the hardest part: crafting your guest post. Here's where you need to shine.
You created an idea and presented it on the site, but you have to deliver what you promised. Here are my inside tips for creating that killer post. 1. Go Deep - No more scratching the surface Now is the time to show your authority and be something big. You're not going to do that with a general blog post here. Instead, you should present your most detailed and useful content. This is worthy of a virus! You need something that really teaches the guest blog audience and delves into the subject.