There is not a day in the life of a content marketer without thinking about her lead generation goals. While quality content is at the forefront of any content marketing effort, its results can make or break a content marketer's career. In 2018, only 20% of B2B marketers felt their content marketing approach was very successful. lead magnet Source: Content Marketing Institute Wondering what's behind these grim numbers?
With content all over the place, it’s hard for businesses to grab the user’s attention and forget about collecting leads. Standing out and earning extra chocolate points is a tough task when viewers know that content is marketing. 60% consider the commercial industry mailing list they consume online as content marketing . -- (source) Lead magnets are a juicy giveaway that helps induce website visitors to sign up for mailing lists. This is an upgrade to the regular content available on the site.
Marketers can produce a variety of lead magnets: e-book Reports and White Papers Online courses information chart Polls, quizzes and assessments Tools and Templates Internet Conference competitions and games Product demonstrations and consultations list lead magnet Research shows that giving viewers a clear idea of what content they will receive can increase the chances of opting in by 85%.